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Hi, we are The Outlier.

Let us tell you a little about us.

Hi, we are The Outlier

Let us tell you a little about who we are.

Let's start with our name. Why are we called The Outlier?

What do we do?

What we don't do!

We’re not a social media or digital agency

But we partner with the best in the business who are. We focus solely on creating content that resonates, educates, and elevates.

We don’t do influencer engagement

Instead, we tell stories that are so compelling that they create influencers out of your audience.

Why? Because we believe in doing one thing and doing it exceptionally well. We’re experts in brand

storytelling for spirits companies, working with one amazing brand in almost every spirit category.

In a world saturated with content and fierce competition, we make sure you don’t just get noticed but are seen, heard, and remembered. We carve out a space where you can thrive as an outlier, setting you apart from the crowd.

We are a content-forward boutique agency headquartered in Bangalore, India. Our forte lies in crafting impactful content and building long-lasting advocacy. We believe the right messaging strategy and approach are the most powerful communication tools. And we have fun while doing it! With growing expertise in the beverage industry, we help brands, platforms, and individuals stand apart through a storytelling approach to communication.

Our Culture

We are a small, tight-knit team built on trust and transparency. While we believe creativity and inspiration can come from anywhere, we value discipline, respect, and accountability above all. Much like a sports team, we operate with a strong sense of camaraderie - where support and guidance go hand in hand. Everyone takes ownership of their work, supporting one another, pushing boundaries, and constantly reflecting on how we can improve. Quality isn’t just an expectation; it’s a commitment

we each uphold, ensuring that every project is thoughtful, impactful, and worthy of the outlier standard.

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Our Home Base

Our office is nestled in one of the last few park-filled neighbourhoods, where quiet streets meet bustling coffee shops. Once the home of Yamini’s grandparents, it has been lovingly converted into a cosy yet inspiring workspace - offering the same warmth and tranquillity. Conveniently metro-accessible, it’s surrounded by lush green parks, charming cafés, local Darshini's, and vibrant food joints, making it the perfect place to create, connect, and unwind. The office is equipped with an enviable snack bar and a nice little zen-zone. Our resident doggos (Enzo & Kyro) also keep us company while we work.

What is the Locker Room?

The Locker Room is our annual team getaway designed to hit the reset button and focus on what matters most—team bonding, personal growth, and organisational alignment. Every year, we step away from the daily grind to recharge, reflect, and set ambitious personal and professional goals, individually and collectively. These goals are tracked over the year, ensuring continuous growth and accountability. This year, we spent quality time reconnecting and preparing for the exciting road ahead. The Locker Room is not just about work—it’s about creating space for reflection, connection, and fun.

Join Us

Team & Training Workshops

When it comes to training, we like to keep things engaging, meaningful, relevant, and, most importantly, fun. It isn’t about sitting through presentations but about active participation. We focus on sharing, talking about personal examples (mistakes we will never make or one thing you admire about each team member), delving into the strengths each team member brings (who can draft this release in 20 minutes?), and having writing workshops. It’s these refresher sessions that bring fresh perspectives! From gamified learning with a Taboo-inspired game to discussions on sensing client urgency and working smarter, our training sessions focus on real-world skills. A big focus is also on using tech as an aid, but not relying on it as a crutch.